Nui only works with factories that share our commitment to ethics and sustainability, both for the environment and for society. This respect for people and the planet is at the core of who we are. We believe that dressing our families isn’t just about our clothes, it’s about our future. We have worked with each of our factory partners for over a decade.


Most of our garments are at a minimum, certified GOTS organic for environmental and social responsibility. In addition, our product portfolio includes garments certified to the following standards:

- GOTS Global Organic Textile
- Bluesign® for sustainable manufacturing
- OEKO-TEX® 100 for harmful substances
- OEKO-TEX® Detox to Zero for wastewater quality

We design our kid’s styles to allow for growth. Cuffs that fold up/down and silhouettes that work both fitted and loose. Our favorite material wool - with its amazing temperature regulating properties - allows our garments to transcend seasonal boundaries and be worn year round. Unisex styles allow garments to be passed between siblings and our focus on exceptional quality ensures they will be worn, loved and shared for years.

A constant struggle, the issue of responsible packaging is an ever moving target. We have just redesigned our garment packaging to incorporate more sustainable and fully recyclable materials. Our newest collections ship in FSC certified fully recyclable paper bags. We have also joined the Responsible Packaging Movement – a collaboration between like-minded brands who seek to actively eliminate single-use plastic and virgin forest fiber from packaging. Because through collective action and information sharing comes change for the good of us all. Watch this space.

Children grow. And as much as we design for growth, from safe natural materials in a quality that lasts, they will eventually outgrow that Nui shirt. Keep it in circulation and out of landfills, get paid and earn Nui rewards points by reselling it on Kidizen.




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