Wool: Nature's Superior Choice for Sustainable Clothing. - Nui Organics Skip to content

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Wool is Better.


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"Exceptional quality, innovative designs, and sustainable materials are the keys to impactful clothing for all ages, and for the ages. When we make these ethical choices together, we do make a difference, and create positive change for the future of our planet. Thanks for joining us."


Founder @ Nui


Why Merino?

We are WILD about WOOL. No other fiber, natural or synthetic, even comes close to matching the multitude of benefits offered by merino wool.  Sourced from New Zealand and Australian-raised merino sheep, this natural performance fiber thrives in both harsh winters and scorching summers. By harnessing these inherent performance qualities, we've bring you technical layers to enhance your every day. 


Simple and luxurious.

These are really beautiful and feel wonderful on the skin. I have one in rust and one in the gorgeous dill color. They are fantastic as a base layer, or a lounge layer, or as a shirt out and about. I love mine!! Thank you!

Brittany D.

I am 100% satisfied with this top. Couldn’t be happier! It’s soft, warm… everything I hoped for and more. I use it as a layering piece as well as wearing it on its own. The Deep Sea color is truly beautiful.
So pleased with my purchase. 
I’ll be back for more!


My husband loves these shirts! They are soft and come in beautiful colors. He is grateful too for the generous sleeve length as shirts are often just too short in the arms!

Adrienne H.

FREE USA shipping on orders $100+.
30 day returns and exchanges.
Ships next day from Austin TX.

Save 20% with code BETTER20.