We are WILD about WOOL. No other fiber, natural or synthetic, even comes close to matching the multitude of benefits offered by merino wool. Sourced from New Zealand and Australian-raised merino sheep, this natural performance fiber thrives in both harsh winters and scorching summers. By harnessing these inherent performance qualities, we've bring you technical layers to enhance your every day.
Wool is Better.
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SHOP WOMEN'S
SHOP MEN'S
"Exceptional quality, innovative designs, and sustainable materials are the keys to impactful clothing for all ages, and for the ages. When we make these ethical choices together, we do make a difference, and create positive change for the future of our planet. Thanks for joining us."
Arohanui,
Amanda
Founder @ Nui
Why Merino?
Temperature Regulating
Breathable merino keeps you warm in the cold and cool when it's warm.
Naturally antimicrobial
Merino doesn't hold odor. This means no stinky sweat smells and less washing.
Soft as a Feather
Our superfine merino is gentle and itch-free on skin. Natural elasticity also means it holds it's shape.
Moisture-wicking
Merino wicks moisture away from the body and releases it into the atmosphere keeping you dry.
Great for Travel
Light & easy to pack, merino needs less washing & doesn't hold wrinkles.
UV Resistant
Merino is naturally resistant to UV rays with a UPF50. It's also flame resistant.