If you've been part of the #nuifamily for some time now, you probably already know that our roots stem from the beautiful Aotearoa - more commonly known as New Zealand. And although we might ship to you from Austin, TX, we will forever be inspired by the South Pacific, where proximity to and preservation of our unique natural landscape is central to our way of life.
We work hard to make sure our clothing considers the health of our customers, our factory partners and our environment. A lot goes into it and we thought it was about time that we share with you more of the background information that informs the decisions we make to bring you the cleanest greenest range we can. This will help you make informed decisions when it comes to the clothes you're putting on your family's back, which is why we've decided to introduce a virtual classroom of sorts, where we can all learn together and share tips on leading a more sustainable life.
So, without further ado, class is now in session!
Before we get into your first lesson though, you might be wondering about the name of our classroom, Mataurangaga Nui. Translated, it means 'Great Knowledge' in New Zealand's indigenous language, Te Reo Maori, which we thought was very fitting for this series.
LESSON ONE: NOT ALL WOOL IS CREATED EQUAL
Did you know that not all wool was created equal? But how do you distinguish the good from the bad? Starting at the source, one thing you can do to create a positive difference, is to ask whether or not the yarn comes from happy sheep. Not sure how that would look? Check out our criteria below…
WHAT TO LOOK FOR?
Clothing made with organic wool - preferably with a GOTS certification - like the Nui Organic Merino Silk.
WHAT IS GOTS?
The worldwide leading textile processing standard for organic fibers, including ecological & social criteria.
From sheep to store —every input at every stage is scrutinized, ensuring a healthier end product, less environmental impact of every facility & the health, safety, & wellbeing of handlers throughout the supply chain
AND THE SHEEP?
Because organic farms have fewer sheep per acre, they are not subjected to the inhumane practice of mulesing.
WHAT IS MULESING?
The process of removing folds of skin from the tail area of a sheep, intended to reduce fly-strike which is common in densely populated farms.
GOTS eliminates blind spots & provides full traceability & accountability every step of the way so that you can feel confident that your purchase is good for everyone involved.
FEEL GOOD IN MERINO SILK
Feel good in Nui Merino Silk in more ways than one. Made with 70% GOTS Organic Merino and 30% Mulberry Silk, they're so comfortable you'll never want to take them off, and you don't need to. Merino is moisture-wicking, naturally antimicrobial (so they never smell), and temperature-regulating, so they'll keep you warm when it's cold and cool you down when you're hot.
Available as sets or as separates and in four beautiful colors. And the best part? Because they're GOTS certified, the whole family can sleep easy knowing that not only are they good for you, but for the planet, the sheep, and everyone involved in making them as well.