Nui Organics was born in New Zealand in 2004 and is now at home all over the world. As a brand we look to make clothing parents love and children love to wear. To us this means exceptional quality, comfortable, innovative, imaginative and fashion forward. We design for extended wear and from quality materials that respect both people and planet.
Our special love is the beauty and intelligence of organic merino wool, which we present in various forms to be the perfect partner to a growing child’s life. We love wool. We love the texture, the colors, the look and feel. We love that it is such a unique blend of beauty, function and sustainability. Each year we aim to create a collection that we hope will showcase the charm and intelligence of merino wool in unique and exciting ways.
Respect for both people and planet has always been at the core of the nui brand. As much as possible we use certified organic materials and production methods, work with factories that mirror our environmental and social philosophies and constantly seek to improve. We also look for other ways we can reduce our impact like designing for growth. Something as simple as fold back cuffs can make that merino thermal last your fast growing child three years instead of one. Dresses with the right proportions can gracefully transform from dress to tunic on your growing daughter. Buy smarter buy less. All this reduces impact on our straining planet and as consumers, how you spend, collectively, does make a difference. What greater gift can we give our children than a clean healthy place in which to grow.
In Maori, the native language of New Zealand, nui means big or important hence the name Nui Organics™. Because we believe a clean start is a big thing for a little person. Aroha means love. We love what we do. It feels good to know that we are doing good, making quality clothing for kids in a socially and environmentally responsible way. We are inspired by our beautiful natural landscape and fired with a desire to maintain it for future generations.